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Brand systems
I’m obsessed with the tactile magic of physical games. Whether it’s a full-bleed minimalist deck or a weird new mechanic, I design for the "ooh, what’s in the box?" moment.
An activewear brand that doesn't yell
When we looked at the activewear market, everything felt like a military boot camp with aggressive typography, jarring neon colour palettes, and photography that practically screamed at you to do more burpees. For Studio 27, I built a design system that feels like a collective exhale. I introduced muted, earthy tones and soft, fluid typography to reflect how people actually wear activewear: for living, lounging, and the occasional jog.
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