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Brand systems
I love the moment a pile of logos, fonts and half-decisions clicks into one brand. Whether it’s your website or a sticker on a laptop lid, I build systems that keep it recognizable, even when someone else is using them.
An activewear brand that doesn't yell
When we looked at the activewear market, everything felt like a military boot camp with aggressive typography, jarring neon colour palettes, and photography that practically screamed at you to do more burpees. For Studio 27, I built a design system that feels like a collective exhale. I introduced muted, earthy tones and soft, fluid typography to reflect how people actually wear activewear: for living, lounging, and the occasional jog.
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